More talks in the program:
16:00 - 17:00
Blockchain is at the doorstep of a major entrance into everyday consumer lives and has the potential of changing and improving many of our day-to-day tasks. Yet its adoption rests on 2 simple questions that every single person will be asking: “what’s in it for me?” and “will I need to change or learn something?”.
While there are many witty developers improving and innovating Blockchain technology and teaching about it as we speak, only few are focused on the question how Blockchain based applications need to be presented to the consumer to ensure a seamless adoption.
This talk will highlight the status quo and the current challenges for UX/UI design in Blockchain projects, draw a roadmap into a future where the UX/UI of applications is just as important as the underlying technology and give actionable guidelines on how to start making improvements today.